Inclusive marketing and communications
Effective marketing and communications is essential for all organisations. Inclusive and accessible planning and delivery can help everyone reach more people, including disabled people. EFDS supports organisations to embed key principles into their own work.
EFDS promotes and supports inclusive marketing and communications. As well as our successful Inclusive Communications Guide and film, EFDS has delivered a range of workshops to National Governing Bodies, County Sports Partnerships and other providers.
There are approximately 9.4 million disabled people in England (11 million in the UK). This equates to one in five of our population. As a group, disabled people are a large proportion of this potential audience.
As with any other large group, there can be no one-size-fits-all approach to how or what is communicated with disabled people and, despite the advances in technology, there are still a number of different factors that can prevent groups of people or individuals from receiving communications.
The way in which disabled people access communications may be different to non-disabled people; and people with different impairments have different needs or experience different ‘barriers’ to accessing information.
In 2012, Understanding barriers to participation report showed communication as something, which can enhance experiences or restrict disabled people from being active. This applies to all aspects of marketing and delivery, at all levels.
We have a small marketing communications team who work tirelessly to promote and share your work. We are always interested in hearing your news. Contact EFDS Marketing Manager, Sarah Marl, to find out more about our work.