Access for all: EFDS inclusive communications guide
The English Federation of Disability Sport (EFDS) has produced a guide to inclusive communications. Written in partnership with Big Voice Communications, it supports providers to reach a wider audience, including more disabled people.
It aims to address the main communication barriers that many people experience in sport and physical activity, which also stop disabled people from accessing some opportunities. As well as providing essential better practice guidance on planning, terminology and language, it explains the purpose of accessible formats and shows how providers can get the best from their communications.
There are approximately 11 million disabled people in the UK (one in five of our population). As a group, disabled people are a large proportion of this potential audience. As with any other large group, there can be no one-size fits all approach to how or what is communicated with disabled people and despite the advances in technology, there are still a number of different factors that can prevent groups of people or individuals from receiving communications.
The way in which disabled people access communications may be different to non-disabled people; and people with different impairments have different needs or experience different ‘barriers’ to accessing information. EFDS hopes this new guide enables more providers to understand the principles of and benefit from inclusive communications.
Other formats are available. Please contact Sarah Marl, Marketing and Communications Manager or call 07764 291671
Download the guide in accessible PDF format using this link. Please be aware that this version is 9.92MB and will take a short time to download.